Gallery Scene UX Process
Research, UX, Interaction, Visual Design
Designed with Illustrator, Developed in Jquery Mobile
Gallery Scene is my MFA thesis project. The project started with extensive market research. After identifying my initial target audience for the app, I interviewed different segments of the audience during the need-finding step.
The project changed direction once the target audience was refocused towards individuals within the business of art instead of the initial broader target of general art appreciators. After analyzing the interviews, I learned that art dealers and collectors need to constantly stay in touch with their network; i.e. galleries, and artists they often work with. Hence, main goal of Gallery Scene app has changed to enabling users to follow their favorite events, galleries, and artists. Although, the app still provides information about all art galleries and their events to the general audience.
For a superior user experience, each step of design was accompanied with user interviews, reevaluating, and constant testing on all levels: From low fidelity paper prototypes to high fidelity web prototypes.